ืžืคืจืกืžื™ื ื™ืฉืจืืœื™ื: ืงืจื™ืื™ื™ื˜ืจื™ื ื›ื•ื•ื™ืชื™ื ืœโ€‘Taobao ื‘ืžื”ื™ืจื•ืช

๐Ÿ’ก ืœืžื” ืœื—ืคืฉ ืงืจื™ืื™ื™ื˜ืจื™ื ื›ื•ื•ื™ืชื™ื ืœโ€‘Taobao โ€” ื•ืžื” ื”ื‘ืขื™ื” ืฉื”ื ืคื•ืชืจื™ื? ื›ืžืคืจืกื ื™ืฉืจืืœื™ ืฉืจื•ืฆื” ืœื‘ื“ื•ืง ื”ืื ืžื•ืฆืจ ืฉื ืžื›ืจ ื‘โ€‘Taobao ื™ืขืฉื” ืจืขืฉ ื‘ื›ื•ื•ื™ืช, ื”ืืชื’ืจ ื”ืืžื™ืชื™ ื”ื•ื ืœื ืจืง ืœืžืฆื•ื ืงื”ืœ โ€” ืืœื ืœืžืฆื•ื ืืช ื”ืื ืฉื™ื ืฉืžื“ื‘ืจื™ื ืขื ื”ืงื”ืœ ื”ื–ื” ื‘ืฆื•ืจื” ืื•ืชื ื˜ื™ืช. ืงืจื™ืื™ื™ื˜ืจื™ื ืžืงื•ืžื™ื™ื ื‘ื›ื•ื•ื™ืช ื™ื›ื•ืœื™ื ืœื”ืื™ืฅ ื‘ื“ื™ืงืช ื‘ื™ืงื•ืฉ, ืœืฆืžืฆื ืกื™ื›ื•ืŸ ืœื›ื ื™ืกื” ืœืฉื•ืง ื•ืœืขื–ื•ืจ ืœื‘ื—ื•ืŸ ื”ืชืืžืช ืžื•ืฆืจ, ืžื—ื™ืจ ื•ืžืฉืœื•ื— ื‘ืฉื‘ื•ืขื•ืช โ€” ืœื ื—ื•ื“ืฉื™ื. ื”ืฉื•ืง ื‘ืื–ื•ืจ ืžืฆื™ื’ ื“ื™ื ืžื™ืงื” ืฉืœ ืคืœื˜ืคื•ืจืžื•ืช ืฉื•ื ื•ืช: ื—ืœืง ื’ื“ื•ืœ ืžื”ืฉื™ื— ื•ื”ื—ืฉื™ืคื” ื‘ืื–ื•ืจ ื”ืขืจื‘ื™ ื–ื– ืขืœ Facebook/Instagram (Meta) ื•โ€‘YouTube, ื‘ืขื•ื“ ืฉืงืจื™ืื™ื™ื˜ืจื™ื ื‘ื•ืงืกื™ื ื’ื ืขืœ ื˜ืงื˜ื™ืงื•ืช ื˜ืœื’ืจื ื•ืœื™ื™ื‘ื™ื. ื›ื“ื™ ืœืขื‘ื•ื“ ื ื›ื•ืŸ ืฆืจื™ืš ืฉื™ืœื•ื‘ ืฉืœ: ื—ื™ืคื•ืฉื™ื ื‘ืคืœื˜ืคื•ืจืžื•ืช, ืื ืœื™ื–ื” ืฉืœ ืžื•ื“ืœื™ื ืจื•ื•ื—ื™ื™ื (ืžื ื•ื™ื™ื, ื˜ื™ืคื™ื, ืงื™ืฉื•ืจ ืœืžืกื—ืจ) ื•ืฉื™ื˜ื•ืช ืคื™ืฆื•ืœ ืœืชืจื’ื™ืœื™ A/B ืžื”ื™ืจื™ื. ื”ื—ื“ืฉื•ืช ื”ืื—ืจื•ื ื•ืช ืขืœ ืฉื™ื ื•ื™ื™ื ื‘ืฉื•ืง ื”ื“ื™ื’ื™ื˜ืœ (ื›ืžื• ื“ื™ื•ื•ื—ื™ื ืขืœ ืžื’ืžื•ืช ื‘โ€‘Digital Media ืžโ€‘AmericanBankingNews ื•โ€‘TechNode) ืžื—ื“ื“ื•ืช ืืช ื”ืฆื•ืจืš ื‘ื’ืžื™ืฉื•ืช ื•ื‘ื‘ื“ื™ืงื•ืช ืžื”ื™ืจื•ืช ืœืคื ื™ ื”ืฉืงืขื” ื’ื“ื•ืœื”. ...

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ืžืคืจืกืžื™ื ื™ืฉืจืืœื™ื: ืœืžืฆื•ื ื™ื•ื˜ื™ื•ื‘ืจื™ื ื›ื•ื•ื™ืชื™ื ืœื˜ืกื˜ ืฉื•ืง ื‘ืงืœื•ืช

๐Ÿ’ก ืœืžื” ื›ื•ื•ื™ืช? ืœืžื” ื™ื•ื˜ื™ื•ื‘ โ€” ื•ืžื” ื”ื‘ืขื™ื” ืฉื”ืžื“ืจื™ืš ื”ื–ื” ืคื•ืชืจ ื‘ืžืคืจืกืžื™ื ื™ืฉืจืืœื™ื ืฉืžืขื•ื ื™ื™ื ื™ื ืœื‘ื“ื•ืง ื‘ื™ืงื•ืฉ ืžื•ืฆืจ ืื• ืฉื™ืจื•ืช ื‘ืื–ื•ืจ ื”ืžืคืจืฅ, ื›ื•ื•ื™ืช ื”ื™ื ืฉื•ืง ืžืขื ื™ื™ืŸ: ืื•ื›ืœื•ืกื™ื™ื” ืฆืขื™ืจื” ื™ื—ืกื™ืช ื‘ืชื—ื•ื ืฆืจื™ื›ื” ื“ื™ื’ื™ื˜ืœื™ืช ื’ื‘ื•ื”ื”, ื•ึพYouTube ืขื“ื™ื™ืŸ ื ืฉืืจ ืคืœื˜ืคื•ืจืžืช ืชื•ื›ืŸ ืืจื•ื›ืช ื˜ื•ื•ื— ืขื ืื—ื•ื– ืžืขื•ืจื‘ื•ืช ืžืฉืžืขื•ืชื™. ืื‘ืœ ื”ืืชื’ืจ ื”ื‘ืขื™ื™ืชื™ ื”ื•ื ืคืฉื•ื˜ โ€” ืื™ืš ืžื•ืฆืื™ื ืืช ื”ื™ื•ืฆืจ/ืช ื”ืžืชืื™ื/ื” ื‘ื›ื•ื•ื™ืช ื‘ืœื™ ืœืฉืœื ื”ื•ืŸ ื•ืœื‘ื–ื‘ื– ื–ืžืŸ? ื”ืชืฉื•ื‘ื” ื”ืงืฆืจื”: ืœื ืฆืจื™ื›ื™ื ื›ื•ื›ื‘ึพืขืœ. ื›ืžื• ืฉืžืงื•ืจื•ืช ื‘ืชืขืฉื™ื™ื” ืžืฆื‘ื™ืขื™ื โ€” ืžื™ืงืจื•โ€‘ื™ื•ื˜ื™ื•ื‘ืจื™ื ืขื ืืจื‘ืขโ€‘ื—ืžืฉ ืกืคืจื•ืช ืขื•ืงื‘ื™ื ืœืขื™ืชื™ื ืขื“ื™ืคื™ื ื‘ื’ืœืœ ืขืœื•ืช ื ืžื•ื›ื” ื•ืื•ืชื ื˜ื™ื•ืช (ืจืื• ื”ืขืจืช ืžื•ืžื—ื” ื‘ืชื•ื›ืŸ ื”ืจืคืจื ืฆโ€™ื™). ื”ืžื“ืจื™ืš ื”ื–ื” ื ื•ืชืŸ ืฉื™ื˜ื” ืžืขืฉื™ืช: ืื™ืกื•ืฃ ืจืฉื™ืžื•ืช, ื‘ื“ื™ืงื•ืช ืžื”ื™ืจื•ืช ืฉืœ KPI, ื ื™ืกื•ื™ื™ื ืงื˜ื ื™ื ืœืžื“ื™ื“ืช ื‘ื™ืงื•ืฉ, ื•ื›ืœื™ื ืฉืžืงืฆืจื™ื ืชื”ืœื™ืš ืžื™ืžื™ื ืœืฉืขื•ืช. ...

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ืžืคืจืกืžื™ื ื™ืฉืจืืœื™ื: ืœืžืฆื•ื ืงืจื™ืื™ื™ื˜ืจื™ื ืงื•ื•ื™ืชื™ื ื‘โ€‘Moj ืœื”ืคืขื™ืœื•ื™ื•ืช ื—ื‘ืจืชื™ื•ืช

๐Ÿ’ก ืœืžื” ืœื˜ืจื’ื˜ ืงืจื™ืื™ื™ื˜ืจื™ื ืžืงื•ื•ื™ื˜ ื‘โ€‘Moj โ€” ื•ืžื”ื™ ืžื˜ืจืช ื”ืงืžืคื™ื™ืŸ ื”ื—ื‘ืจืชื™ ืฉืœืš? ืื ืืชื” ืคืจืกื•ืžืื™ ื‘ื™ืฉืจืืœ ืฉืžืชื›ื ืŸ ืงืžืคื™ื™ืŸ CSR ืฉืžื›ื•ื•ืŸ ืœืงื”ืœ ื”ืžืคืจืฅ ืื• ืจื•ืฆื” ืœืฉืชืฃ ืคืขื•ืœื” ืขื ืงื”ื™ืœื•ืช ืขืจื‘ื™ื•ืช ืžืงื•ืžื™ื•ืช โ€” ืงื•ื•ื™ืช (Kuwait) ืขืœื•ืœื” ืœื”ื™ื•ืช ืฉื•ืง ืงืฉื” ืื‘ืœ ืื“ื™ืจ ืœื”ืฉืคืขื”. Moj, ื›ืืคืœื™ืงืฆื™ื™ืช ืฉื™ืชื•ืฃ ื•ื™ื“ื™ืื• ืฉืฆื•ื‘ืจืช ืžืฉืชืžืฉื™ื ื‘ืžืจื—ื‘ ื”ืžื–ืจื—โ€‘ืชื™ื›ื•ื ื™, ืžืืคืฉืจืช ื”ื’ืขื” ืื•ืจื’ื ื™ืช ื•ืงืœื™ื˜ื” ืชืจื‘ื•ืชื™ืช ืฉืžื•ื“ืขื•ืช ืคื•ืจืžืœื™ื•ืช ืœื ืชืžื™ื“ ืžืฉื™ื’ื”. ื”ืžื˜ืจื” ื›ืืŸ ื”ื™ื ืคืจืงื˜ื™ืช: ืœืžืฆื•ื ืงืจื™ืื™ื™ื˜ืจื™ื ืฉื ืจืื™ื ืื•ืชื ื˜ื™ื™ื, ืžื‘ื™ื ื™ื ื ื•ืฉืื™ื ื—ื‘ืจืชื™ื™ื (ื—ื™ื ื•ืš, ืกื‘ื™ื‘ื”, ื‘ืจื™ืื•ืช ื ืคืฉื™ืช, ื ื’ื™ืฉื•ืช), ื•ื™ื›ื•ืœื™ื ืœืชืจื’ื ืžืกืจื™ื ืœืจื’ืฉื•ืช ืžืงื•ืžื™ื™ื. ื”ืžื“ืจื™ืš ื”ื–ื” ื ื•ืชืŸ ืœืš ืืช ื”ืชื”ืœื™ืš โ€” ืื™ืคื” ืœื—ืคืฉ, ืื™ืš ืœืกื ืŸ, ืื™ืš ืœื”ืฆื™ืข ืฉื™ืชื•ืคื™ ืคืขื•ืœื” ื‘ื˜ื•ื—ื™ื ื•ืžื•ืชืืžื™ื ืชืจื‘ื•ืชื™ืช โ€” ืขื ื“ื’ืฉ ืขืœ ืชื•ืฆืื•ืช ืฉืงื•ืคื•ืช ื•โ€‘ROI ืžื“ื™ื“. ...

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